Privacy Policy

Last Updated: October 5, 2026

Diamond in the Ruff Dog Training ("Diamond in the Ruff," "we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect when you visit diamondintheruffdogtraining.com (the "Website"), contact us, or use our dog training services, how we use that information, and the choices you have.

1. Information We Collect

Information you provide

When you submit a form, call or text us, email us, or schedule a free evaluation, we may collect:

• Your name, phone number (including mobile number), email address, and town or ZIP code
• Information about your dog, such as name, breed, age, behavior, and training goals
• The contents of messages you send us by form, email, call, or text message
• Your text message consent preferences

Information collected automatically

When you visit the Website, we and our service providers may automatically collect technical information such as your IP address, browser and device type, pages viewed, referring website, and the date and time of your visit. This may be collected using cookies and similar technologies. See our Cookie Policy for more information.

Call tracking and call analytics

We use CallRail, a third-party call and text tracking service, to track and analyze calls, text messages, and form submissions that come from our Website and marketing. CallRail may record or log call details (such as the caller's phone number, call time, and call duration) and the content of text messages exchanged with us. Calls may be recorded for quality and training purposes, and you will be told if a call is being recorded where required by law.

2. How We Use Your Information

We use the information we collect to:

• Respond to your questions and requests, and schedule evaluations and training sessions
• Provide, manage, and improve our dog training, boarding, and related services
• Communicate with you by phone, email, and text message about your inquiry, appointments, and services
• Understand how visitors use the Website and how our marketing performs
• Maintain the security of the Website and prevent fraud or abuse
• Comply with legal obligations and keep records of consent

3. Text Messaging (SMS) Program

Consent

We send text messages only to people who have given us their consent. You may consent by texting us first, by checking an opt-in box on a form on our Website, or by otherwise agreeing in writing to receive text messages from Diamond in the Ruff Dog Training. Providing your mobile number alone is not consent to receive marketing or promotional text messages. Consent to receive text messages is not a condition of purchasing any goods or services.

What we send

Text messages from Diamond in the Ruff Dog Training are used to respond to your inquiries, schedule and confirm free evaluations and appointments, send service updates and reminders, and follow up on training programs.

Message frequency and fees

Message frequency varies based on your inquiry and activity with us. Message and data rates may apply according to your mobile phone plan. Carriers are not liable for delayed or undelivered messages.

Opt out and help

You can opt out of text messages at any time by replying STOP (or UNSUBSCRIBE, or STOP2END) to any message. After you opt out, we will send one confirmation message and then stop texting you. You may also tell us in any reasonable way that you no longer wish to receive texts. For help, reply HELP, call or text (631) 820-7200, or email info@diamondintheruffdogtraining.com.

Records of consent

We keep records of text message consent, including when and how consent was given, so we can honor your preferences and demonstrate consent if requested.

4. How We Share Information

We do not sell your personal information. We do not share your mobile phone number or text messaging consent information with third parties or affiliates for their marketing or promotional purposes.

We may share information only in these limited cases:

• Service providers. Companies that help us operate our business, such as call and text tracking (CallRail), messaging carriers and platforms, website hosting, analytics, and scheduling tools. They may use your information only to perform services for us and are not permitted to use it for their own marketing.
• Legal and safety. When required by law, subpoena, or legal process, or to protect the rights, property, or safety of our business, our clients, or others.
• Business transfers. If our business is sold or transferred, information may be transferred to the new owner, who must honor this Privacy Policy.

5. Cookies and Analytics

The Website may use cookies and similar technologies to remember your preferences, understand traffic, and measure marketing performance. You can control cookies through your browser settings. Blocking some cookies may affect how the Website works. See our Cookie Policy for details.

6. Data Retention

We keep personal information for as long as needed to provide our services, respond to your requests, maintain records of consent, and meet legal, tax, and accounting obligations. When it is no longer needed, we delete or de-identify it.

7. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security.

8. Your Choices and Rights

• Text messages: Reply STOP at any time to opt out.
• Email: Use the unsubscribe link in any marketing email, or contact us.
• Access, correction, deletion: You may ask us to access, correct, or delete the personal information we hold about you, subject to legal exceptions. Contact us using the details below.
• Do Not Call: If you are on a Do Not Call registry or ask not to be contacted, we will honor your request.

Depending on where you live, you may have additional privacy rights under applicable state law. To exercise any right, contact us below and we will respond as required by law.

9. Children's Privacy

Our Website and services are directed to adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided us information, contact us and we will delete it.

10. Third-Party Websites

The Website may link to third-party websites or social media pages. We are not responsible for their privacy practices, and we encourage you to read their policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last Updated" date above shows when it was last revised. Continued use of the Website after changes means you accept the updated policy.

12. Contact Us

If you have questions about this Privacy Policy or want to exercise your privacy choices, contact:

Diamond in the Ruff Dog Training
North Bellmore, NY 11710
Phone / Text: (631) 820-7200
Email: info@diamondintheruffdogtraining.com

See also our Terms of Service.